Are you a small business looking to make your mark in the online space? Data shows that the modern consumer has become more demanding when it comes to finding what they want, fast. That means that SEO has never been more important, because it’s the exact tool that links quality customers that are likely to invest, straight to your product or service. So, what can we do to help? Well, the whole concept behind SEO is about prompting search engines to:
- Crawl your website
- Recognise the credibility of your business
- Understand what product or service you are offering
- Index that information accordingly
- Link the relevant audience to your website.
It sounds simple in theory, but there’s over 200 factors that search engine’s take into account when crawling your website. Every component matters, from the layout and structure of your website, to the loading speed and functionality, and of course the quality of the content and how the targeted search terms have been utilised throughout. That’s the on-page SEO, but then there’s the off-page SEO which is all about creating connections between your website and other platforms to put you in the middle of a credible backlinking network.
Now, SEO is all about continual growth, which is why it’s important to have the right team behind you. We constantly analyse the data and track your results to see what else we can do to optimise your rankings. This involves competitor analysis, watching for changes in consumer behaviour, keeping tabs on changes in Google’s algorithm, and taking the time to understand the ins and outs of your business so we can create a seamless user pathway that directs the right traffic to you.